Are you thinking of revamping your tourism website or building a new website for your travel business? The question you need to ask yourself is, what makes a great travel website that converts visitors into customers? It should have certain features and design elements to help it stand out. The website should be highly functional while also being aesthetically appealing.
An experienced travel website designer can design the ideal tourism website for your business with the following must-have design elements.
Mobile-Responsiveness
Today, your tourism company web design needs to be mobile-responsive as many people use their phones to access the web. Ensure your web layout and content can adapt to different screen sizes. A mobile-responsive website will help you increase search engine visibility while providing a better user experience, faster page load times, and advanced tech.
Predictive Search
When a user is typing a search query on your website, you must have a readily available drop-down menu of possible searches through predictive text. It’s a great way to help users find search results quickly while also giving them answers to related questions.
Clear Pricing and Seamless Payment Process
Your website must have clearly displayed pricing and no hidden charges so that prospective customers can choose appropriate travel packages. You must offer the right amount of information not to overwhelm or underwhelm the user. A travel website designer will also help you design a seamless, user-friendly payment process so you can add as many payment options as possible without confusing the user.
Social Media Integration
Use social media platforms to build your tourism business and integrate your socials into your website. It will help give potential customers access to your community of travelers and authentic customer reviews.
Authentic Testimonials
Customer reviews or testimonials can help you establish credibility in the travel industry. A potential customer will almost always review what your clients have to say before trusting your services. So, instead of hoping they can find positive customer reviews, post those reviews on your website for easy access. Testimonials will also increase your SEO ranking.
Irresistible Travel Photos
Our world relies heavily on visuals, which can be a powerful motivator and medium of communication, especially on a travel website. Integrate travel imagery in your website design and showcase the exotic and popular locations your company tours. Remember not to overdo the images and use a tasteful selection of irresistible images that send your brand message across.
Faultless Booking System
You must ensure your tourism company web design has a user-friendly, effortlessly integrated booking system that makes all information about your travel destinations accessible. These could include contact details, check-in and check-out dates, and relevant travel-related information.
Augmented and Virtual Reality
Augmented reality offers a virtual tour of locations, restaurants, hotels, real-time weather updates, etc. You can use AR to help enhance your tour presentation to encourage visitors to book with you. Virtual reality takes things one step further and provides people with guided tours of any place in the world. It will help potential customers explore all types of locations before booking with you.
These are some essential features you must invest in for your travel website. Find a reliable and seasoned travel website designer to bring your vision to life and create a website that will offer maximum conversions!
